I provide consulting help on business and strategic planning for clients in the US and Brazil. I came across this book originally in its Portuguese version. Now, I'm recommending it to all my clients in both countries. It makes my job of explaining what is a business plan much easier and introduces business people to the ideas and, more importantly, the attitude you need to undertake planning. I recommend it highly.
The best book available for writing your plan
Bypass the complete book of business plans and go right to this book. Not only did it assist me (tremendously!) in the writing of my plan, but I enjoyed it from both the perspective of useful information and it's concise yet comprehensive content. This book attempts to do what so many "how to" books fail to do... it tells you how to do what you're looking to do in a straightforward and matter-of fact way. There's not a lot of philosophizing in this book (yawn!) like you might find in others but rather an abundance of useful, timely and real world information. Writing a plan? Read this book!
Not bad
This book was not bad, but it needs more sample plans. If you are writing a Business Plan, this book will get you started, but it will not get you finished.
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