Marketing Planning for Services

List Price: $47.95 Amazon.com Price: $47.95

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Product Details

• Media: Paperback
• Publisher: Butterworth-Heinemann (August, 1996)
• ISBN: 0750630221
• Average Customer Review: Based on 2 reviews.
• Amazon.com Sales Rank: 179,165
  

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Customer Reviews

No he tenido oportunidad de leerlo. Los comentarios excelent

Quisiera saber si el Sr. Mc Donald tiene experiencia en servicios en la industria eléctrica, especificamente de Mercadeo Directo con consumidores finales de electricidad en el sector industrial, comercial y residencial. Solicito me informen. También me interesa conocer si le libro ya se encuentra en su versión en español.


Detailed, pragmatic methodology; tons of useful frameworks

No nonsense, pragmatic methodology to marketing from high-level company vision to tactical implementation planning. McDonald presents tons of useful frameworks for how you think about marketing...some more useful than others, yet so many, you are bound to find ones useful for your business. Not a lot of conceptual BS...straight-forward how-to's including examples of plans

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