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Getting to Yes: Negotiating Agreement Without Giving In
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List Price: $14.00 Amazon.com Price: $11.20 
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Product Details
- Media: Paperback
- Publisher: Penguin USA (Paper) (December, 1991)
- ISBN: 0140157352
- Average Customer Review:
Based on 55 reviews.
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Amazon.com Sales Rank: 278
Customer Reviews
A Great Way to Overcome Communications StallsIn virtually all circumstances where people are working together, they come to agreement in ways that short-change the interests of everyone involved. This landmark book shows practical ways to find out what other people want, and to devise better alternatives that create a "win" for everyone. The authors do a great job of overcoming the preconception that many hold that working on problems means that you have to be unpleasant. The advice to be hard on the problems and easy on the people (building a relationship) is a key concept that everyone can use. I have found this book to be one of the most helpful that I have every read, and I cite its lessons in my own book. I recently had a chance to use these principles in a negotiating workshop with veteran negotiators, and I was struck by how few people apply the lessons of GETTING TO YES. You will vastly improve your life if you read and practice the ideas in GETTING TO YES.
Close to the ideal book on negotiationFisher's idea of "principled negotiation" is the first real academic attempt to study the best ways to negotiate, and he delivers the material in an easy to follow manner. His main points are (1) seperate the people from the problem (2) Focus on interests and not positions (3) invent options for mutual gain, and (4) insist on objective criteria. However, you must truly think about these points to fully grasp the power of this negotiation style; the substance of those points are not as straight-forward as they seem. The most useful point for novice negotiators is "Focus on Interets, not positions. By reading this book you will learn to spot when someone is being positional and be able to disarm them quickly, but tactifully, as you move the discussion to the various parties' interests. The book is most useful in negotaiting any sort of economic transaction, but is applicable in many areas except maybe if you are negotiating with a govt. regulatory agency. Overall, a must read for any CEO or a person wanting to get the best price on a car. The main thing you should get from this book are the tools that help you to recognize value and not leave value on the table that can be distributed among the parties to maximize gain.
This book is the foundation for successful negotiationsI read this book in an MBA course for Dispute Mediation. Although it was not a required reading, every text and article mentioned this book. You can easily read it in a weekend. Do not expect theory, paradigm, or lofty descriptions-this is cut to the chase stuff that lets you know many techniques for negotiating and helping the other side make a decision that is right for all involved. Some helpful key concepts include elimintating emotions from the process, or dealing with the emotional techniques that the other side may use against you. It also describes BATNA, or the best alternatives to a negotiated agreement-those agreements which may be the most realistic and beneficial terms for both sides. I think that the other book, getting past no, by the same author, is an additional reference that anyone considerring this book should also read as an excellent complementary text to the principles outlined in this classic.
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