Positioning: The Battle for Your Mind
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List Price: $10.95 Amazon.com Price: $8.76 
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Product Details
- Media: Paperback
- Publisher: McGraw-Hill Trade (13 December, 2000)
- ISBN: 0071373586
- Average Customer Review:
Based on 39 reviews.
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Amazon.com Sales Rank: 1,261
Customer Reviews
Why You need to (read as WANT to) Read this Book ???First things first... Before I joined in my MBA course in Aug-2000, I happened to see this book with my brother who stays in US now. I just could read two chapters( the first chapter and the one on "positioning yourself" and career)...Eventhough for a 17 year old guy (then) I could understand what these two authors wanted to convey. More than a marketing or brand positioning book, I would say this is a commonsense book...If you start the first page, you won't feel like leaving till the last page. SATISFACTION GUARANTEED !
This book can be a classic for those people who work in the areas of Marketing, Strategic Advertising Management, Brand Managers, and for every customer on this earth. Because this book talks about you and me who are drowned in a sea of brands, where our mind and body(count how many brands you are WEARING now !) is covered by numerous brands.Then coming to the content part, the books covers various issues on brand, their launch in the customer's mind and how companies win the mind share of him. But most of the statistics given may be wrong at the present times, still qualitatively the fact remains the same. Communication is the biggest problem that we face every second in our life.
And the chapter on positioning yourself (career) is like a bible for every aspiring MBA student. The six factors for successful sale of yourself, 1.Company 2.Your Boss 3.Friend 4.Idea 5.Faith and 6.you... and the beautiful way of describing each factor is nice. What more can I say abot this book. Read it...
Packed With Knowledge!
Yes, this is the renowned marketing classic, revered for bringing to light the now ubiquitous strategy of positioning. If you're in business, you probably have at least a fuzzy notion of what the term means. If you're in marketing, you probably hear the word used at least five times a day. (Seriously, try counting.) But in terms of defining positioning and explaining how to use it as a foundation for your strategy, nobody has done a better job than Al Ries and Jack Trout in this original. Of course, the book does have a slightly historical flavor to it now, since the most contemporary business examples cited arrive from the 1970s and 1980s. While a lot has changed since then, a lot hasn't. You'll be surprised how similar this book sounds to the marketing missives of 2001, despite the fact that it was written before the arrival of the Internet, globalization and other buzzwords du jour. We [...] recommend that any executive charged with product development or general business strategy join those in marketing, advertising and sales by taking a few hours to read this book, and get back to the basics.
The most important marketing book you can read
I discovered this book in 1994 and it changed my business life. It opened my eyes to a facet of marketing that is too often overlooked, and it's the most important facet. Positioning is more than branding, it's the key to success. Luckily, most companies don't do proper positioning, which is why there's always room for new companies to start up, get it right, and be very successful.
If you don't read this book, you're chances at success are like everyone elses: 1 in 10. Read and learn positioning, and the odds are with you. Simple as that.
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