The 11 Immutable Laws of Internet Branding
||List Price: $21.00
Amazon.com Price: $21.00
- Media: Hardcover
Publisher: HarperBusiness (16 May, 2000)
- Average Customer Review:
Based on 45 reviews.
Amazon.com Sales Rank: 6,297
This book, conveniently adding the word "Internet" to a title of a previous book has some hideous mistakes in it. First, the site DRKoop.com is represented as JRKoop.com - how can the authors and editors miss that? Plus, the site FogDog.com is another - listed as FrogDog.com. For a book to boldly label itself as an Internet survival guide of sorts, you'd hope they could demonstrate some better knowledge of the net.
This book also makes some pretty bold statements that would be better placed on a discussion forum somewhere - they are sure to be questionned and disputed. If you are looking for a good branding book, read Al Rie's book from 1980 - Positioning: The Battle for Your Mind.
An easy-to-read, interesting and profound book!
I like reading the books written by Ries, all of which are excellent. This one is no exception! With the trend of using Internet, many Internet businesses emerge. However, many of them find it hard to operate online. What's wrong with them?
It is good for Al and Laura Ries to first clarify that the Internet is either a medium or a business. It is really a fundamental and important decision for companies to make. They are sure to be greatly benefit from thinking about this question.
In addition, most businesses neglect or even do not know the importance of a good name. With the lack of the good "seeing and touching" visual impact, the powerful tool companies can put in the prospects' mind is a good name. The law of the common name and proper name can give us a clearer picture.
A good Internet brand cannot solely rely on a good name. It also depends on the interactivity of the website, singularity in the category, off-line advertising¡KMore of which can be found in the book.
This book is very clear. The concept is profound and easy to understand, supported by plenty of examples. I can get a lot of insights from it. And it is interesting! I enjoy reading it!
once again al and laura ries have hit the nail on the head
from the very beginning of this book al ries makes it clear the internet is either a medium or a business,and he is correct.al always approaches his marketing from the end to the beginning,the end being the mind of the consumer and works back to the beginning that being the seller of the good s and/or services.the internet is a game played by dominant brands,like Amazon.com.al is also correct when he says that the only way to compete with the leaders is to focus on a sub-category, with a good name,thereby becoming a specialist.as they state the internet is the only interactive media and it is immediately interactive.in chapter 4 al states that the name stands alone on the internet,and once again he is correct.there is no physical representation for many of the most succesful internet companies but we all know the brand name dot-coms,brought to us by word of mouth or advertising.i could go on and on.just read the book and see for yourself once again a fantastic job.your biggest fan
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